SEARCH ENGINE OPTIMISATION (SEO)

Topic - Search Engine  Optimisation (SEO) 1. Introduction In the modern digital age, the internet has become the central platform for information, communication, and business. Every day, billions of people use search engines like Google, Bing, Yahoo, a nd DuckDuckGo to find answers, products, and services. For any organization, blogger, or entrepreneur, having an online presence is not enough — it is equally important that their website or content is easily discoverable by potential users. This is where Search Engine Optimization (SEO) comes into play. SEO is a strategic process that helps websites rank higher in search engine results pages (SERPs). The higher a website appears in these results, the more likely users are to visit it. SEO involves various techniques such as optimizing website structure, improving page loading speed, using relevant keywords, and building backlinks from other reputable sites. SEO is not just about pleasing search engines; it’s also about e...